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Unlock strategic signals from LinkedIn with Feedly Market Intelligence

nounou007 June 13, 2025
Market Intelligence

Unlock strategic signals from LinkedIn with Feedly Market Intelligence

Track, filter, and analyze LinkedIn posts in one place, so you never miss a strategic insight

15 Second summary

Ever visited a competitor’s website hoping to uncover their latest strategic moves, only to find outdated information? This has led market intelligence analysts to turn to social media for early signals, market shifts, and predictive insights. One platform, in particular—LinkedIn—has become a go-to source for timely, business-savvy intelligence. But researching on LinkedIn can be fragmented when each team member searches individually. That’s why we’ve integrated LinkedIn feeds directly into your Feedly account, eliminating the fragmentation and ensuring you never miss real-time insights.

Following LinkedIn Feeds in Feedly allows you to:

  • Follow companies and thought leaders, using custom filters to surface the posts most relevant to you.
  • Analyze posts or entire feeds to uncover trends and extract data using Ask AI.
  • Conduct historical searches with AI Models optimized for market intelligence.
  • Share key insights with your team using Automated Newsletters, Slack and Microsoft Teams.

Simply copy paste the LinkedIn URL into Feedly to build an RSS Feed.

Please note his feature is available exclusively on Business and Enterprise plans. Start your free trial today to explore it.

Start Free Trial

I use Feedly to monitor competitive and market news, which is an essential part of our compete program at HubSpot. Their new LinkedIn integration has been great at helping us expand our coverage and stay on top of emerging trends! More and more news is happening on social media, and this helps us keep track of all that. I got it set up in less than 30 minutes, and it’s greatly expanded our competitive news coverage.

Ben Conte, Senior Product Marketing Manager, Competitive Intelligence, HubSpot

Follow companies and thought leader’s feeds

As with any source in Feedly, following companies or thought leaders on LinkedIn is as simple as adding their feed URL. But what if you want to go deeper, like tracking only a CEO’s posts that mention sustainability, or surfacing partnerships and product launches shared on a competitor’s company page? That’s where Feedly AI shines. It filters out the noise and pulls in only the insights that matter to you using market intelligence optimized AI Models. This level of precision turns LinkedIn from a cluttered social feed into a focused stream of high-value intelligence tailored to your strategic priorities.

Pulling articles from LinkedIn feeds to discover news about AI partnerships.

Analyze posts or entire feeds to uncover trends and extract data

With Ask AI, Feedly does more than collect content—it helps you analyze it with one click. Once you’ve added LinkedIn posts to your feed, Ask AI can analyze them at scale. Whether you’re tracking a specific thought leader, a group of executives, or your competitors’ marketing posts, you can extract the most intriguing data points, identify key themes, or create data visualizations to help you create deliverables with ease.

Using Ask AI to outline the top themes emerging in the Gen AI space.

Feedly’s LinkedIn integration has streamlined my benchmark reporting. I can track all competitor updates in one place, quickly spot key launches or M&As, and easily pull insights into reports. It’s saved me hours and made sharing intel across the team effortless.

Isabo Osstyn, Product Manager, Schoeller Allibert

Conduct historical searches

Spotting the first mention of a new product line, or analyzing a competitor’s messaging over time is critical for understanding your industry. That’s why Feedly allows you to search through months of LinkedIn activity from the feeds you follow. Filter posts by date, topic, or the highest impact stories to uncover key announcements, identify strategic shifts, and build detailed reports, timelines, and executive briefings to drive action in your organization.

Use the custom range filter to analyze the posts published within that time range.

Share key insights with your team

Found a post worth sharing? Now, you can seamlessly distribute LinkedIn intelligence across your organization using Automated Newsletters or our Slack and Microsoft Teams integrations. Whether you’re feeding a weekly trend report to marketing or sharing competitive signals with your sales team, automation keeps everyone aligned. Quick tip: create a Board to centralize the most valuable LinkedIn posts, then link that Board to a newsletter and share it with your team. It’s never been easier to turn LinkedIn insights into team-wide action.

Each article in this newsletter is featuring a post pulled in from a LinkedIn feed.

Ready to try it?

Adding LinkedIn as a source in Feedly is now available to all users on Business and Enterprise plans. Just search for a LinkedIn profile, hit follow, and start unlocking insights in seconds.

Stay ahead of your market. Stay connected to thought leaders. And let Feedly do the heavy lifting.

Try Feedly Market Intelligence

FAQs

Who can follow LinkedIn Feeds on Feedly?

All Feedly Market Intelligence and Feedly Threat Intelligence customers can follow LinkedIn Feeds on their account.

Is there a limit in the number of LinkedIn Feeds that can be followed?

No, you can follow as many LinkedIn Feeds as you want.

Do I need to have a LinkedIn account to be able to follow LinkedIn Feeds in Feedly?

No, you would just need to be able to find the URL of the LinkedIn page you want to follow in Feedly.

What types of LinkedIn pages can be followed in Feedly?

You can follow any LinkedIn page from a company or individual, including reposts. This does not include groups for now.

How far back does my new LinkedIn Feed in Feedly go?

When you create your LinkedIn Feed in your account, we fetch the fifty most recent articles that were published on that LinkedIn page. As new posts are published on the page, they will appear in real-time in your Feedly account.

How do you recommend I organize my LinkedIn Feeds in my Feedly account?

We recommend following all your LinkedIn Feeds in a single Folder you could call “LinkedIn”. That way, you can easily filter LinkedIn Feeds with specific topics of interest.

Is it possible to create a Feed with all the LinkedIn posts that mention or tag a company or person?

It’s not possible today.

Is it possible to create a Feed with all the LinkedIn comments made by a company or individual?

It’s not possible today.

Can I create a search query on top of a LinkedIn Feed in Feedly?

Yes, you can create an AI Feed or a Power Search query on any of the LinkedIn Feeds you follow in Feedly in order to avoid information overload.

Can I mute out specific topics from my LinkedIn Feeds in Feedly?

Yes, you can apply mute filters on your LinkedIn Feeds.

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